El propósito, las causas sociales, la pandemia, la tecnología y la aceleración digital han impactado el ecosistema creativo y del marketing en todo el mundo, en especial estos dos últimos años. En este contexto, conocer la nueva creatividad o entender hacia donde va ésta se hace crucial para proyectar las marcas.
Hoy la creatividad va más allá de un simple mensaje en un determinado soporte, ésta es capaz de movilizar a las personas o de articular soluciones de vida, así como también generar negocios con impacto positivo. Esto no sería posible sin el apoyo de marcas que están sintonizando con esta nueva creatividad del hacer o creatividad de la acción.
A través de 4 verticales (PRODUCTO, SOLUCIÓN, COMUNICACIÓN y NEGOCIOS) reconocidos exponentes globales expondrán el nuevo enfoque que hoy debe tener la creatividad y cómo ésta es capaz de movilizar a las marcas y generar una nueva economía.
Modera
Pancho González
CCO Inbrax e Integrante Círculo Marketing de ICARE
PRODUCTO: PROFIT & PURPOSE & PRODUCT
Victoria Cole
CEO Wunderman Thompson Argentina & Chile. Grand Prix, Cannes 2021
SOLUCIÓN: MAKE STUFF. NOT FLUFF
Manuel Musilli
Executive Creative Director Saatchi & Saatchi Italy
COMUNICACIÓN: CREATIVIDAD QUE HACE CRECER
Gabriela Paredes
Head of Mediabrands Content Studio México
NEGOCIOS: DO – CONOMY – 2030 CALCULATOR
Johan Pihl
Fundador de Doconomy, Grand Prix Cannes 2021, Suecia
Johan Pihl is a creative director with 25+ years of experience working in the advertising industry working for large advertising networks but has since 2014 shifted focus to purpose-driven service design and product development. Johan’s work builds on exploring business opportunities at the intersection of creativity, design, and technology, resulting in both real bottom-line results and long-term brand value. He has successfully developed and launched purpose-driven innovation projects such as The Natalia Project 2014, Baltic Sea Project for Bank of Åland 2016, The Humanium Metal Initiative 2016, and DO Black 2019.
Has consistently produced work that has been recognized and awarded in D&AD, Cannes Lions, Tomorrow Awards, Clio Awards, New York Festivals, Eurobest, and Guldägget, receiving 100+ industry awards, including a total of 3 Cannes Lions Grand Prix, and 3 Eurobest Grand Prix awards. Johan has extensive jury experience and is an experienced keynote speaker at major industry events and festivals.
Is currently pursuing an EMBA at the Berlin School of Creative Leadership.
Mathias Wikström
Fundador de Doconomy, Grand Prix Cannes 2021, Suecia
Mathias Wikström is a Sweden-based renowned international creative strategist who aims to innovate as well as make complex communication.
He has founded Doconomy (Grand Prix Cannes Lions) and spearheaded globally awarded forefront projects such as Natalia Project for Civil Rights Defenders and The Baltic Sea Project for the Bank of Aland (Grand Prix Cannes Lions) amongst others.
Prior to founding RBK Communication, he was the Creative Director at Havas Sweden and CEO at A3. He has received an EMBA with honors at Stockholm School of Economics with a focus on Leading Innovation, been educated at Berlin School of Creative Leadership, and has won several industry awards at Cannes Lions, Clio, D&AD, Epica, and Eurobest amongst others.
Has served on several juries and is a high-scoring speaker at industry summits in Europe, Asia, and Latin America as well as with the UN and UNFCCC.